When you need this role
You need this role when paid search is a meaningful acquisition channel and the account needs ongoing campaign structure, search-term review, budget decisions, conversion tracking, testing, and reporting. If spend is tiny and campaigns are simple, a senior specialist may be unnecessary.
What this role does day to day
The role may include keyword research, campaign setup, search-term review, negative keywords, ad copy testing, landing-page coordination, budget and bid management, conversion tracking, reporting, and platform-specific optimization across Google Ads and possibly Microsoft Ads.
Core responsibilities and skills to screen for
- Campaign structure
- Search intent
- Keyword and negative-keyword judgment
- Conversion tracking
- Budget and bid management
- Ad copy testing
- Landing-page awareness
- Reporting and lead-quality analysis
Where to find candidates
Because poor PPC management can waste money quickly, practical examples matter. Ask candidates to explain decisions they made in real accounts, what they changed, and how they judged whether the change worked.
Rate guidance
Current 2026 OnlineJobs.ph examples show a wide spread: PHP 25,000 to 32,000/month for a 15-hour/week role, PHP 70,000 to 90,000/month for an experienced 33-hour/week specialist, and PHP 125,000/month for a senior full-time Google Ads role. That is why the job scope matters more than the title.
How to vet candidates
Give the candidate a sample search-term report or simple account scenario. Ask what they would pause, exclude, restructure, or test first and why. Ask how they would verify conversion tracking before judging performance.
Strong signals and red flags
Strong signals
Clear optimization logic, comfort with numbers, attention to search intent and conversion quality, straightforward reporting, and no tendency to hide weak performance behind jargon.
Red flags
Buzzwords without specifics, no negative-keyword thinking, no discussion of conversion tracking, fixation on clicks without lead quality, or no evidence of disciplined budget management.
Common hiring mistakes
- Hiring on certifications without seeing campaign judgment.
- Letting one person control meaningful ad spend without clear reporting and conversion tracking.
- Optimizing for cheap clicks rather than qualified leads or profitable sales.
Job-post template
Job Title: Google Ads & PPC Specialist - Remote
About the role
We are looking for a PPC specialist who can help manage and improve paid-search campaigns with clear reporting and practical optimization decisions.
Responsibilities
- Support or manage Google Ads campaigns
- Review search terms and apply negative keywords
- Test ad copy and campaign structure
- Coordinate with landing pages and offers where needed
- Report clearly on performance and next actions
Must-haves
- Hands-on Google Ads experience
- Comfort with campaign structure and reporting
- Understanding of conversion tracking
- Strong written English
- Ability to explain optimization decisions clearly
Nice to have
- Microsoft Ads experience
- Lead-generation or service-business experience
- Landing-page or offer-testing awareness
To apply
1. Review the attached sample campaign and list your first priorities.
2. Give one example of a PPC improvement you made and why.
3. Explain how you think about lead quality, not just clicks.
4. Provide your desired hourly or monthly rate and availability.
Or skip the search entirely
If you would rather not write the listing, sort applicants, run assessments, and conduct first interviews yourself, see the introductory Sourcing & Vetting Fees on the Done-For-You page.